Sunday, December 22, 2019

Starbucks Questions - 1152 Words

Starbucks in US: Too Much Coffee Spilling All Over? Starbucks in US: Too Much Coffee Spilling All Over? Structured Assignment Reference No. RTS0132-2 This structured assignment was written by Shanul Jain under the direction of Muthukumar R, IBSCDC. Copyright  © 2009, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwise – without the permission of IBSCDC. Do No t Related Products Case Study Teaching Note Availability Reference No. RTS0132 RTS0132-1 Co ïÆ' ¼ ïÆ' ¼ Phone Fax 1 E-mail : 91(40) 23435310 - 11 : 91(40) 23430288 : info@ibscdc.org Distributed†¦show more content†¦Do 6 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 4. Based on the analysis in Q.No. 3, what are Starbucks’ brand equity drivers, i.e. what factors enabled the company to turn a commodity like coffee into a brand that commanded premium prices? Do 7 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? Starbucks: Growth and Brand Value Dilution 5. â€Å"Starbucks tried to be first in each market and gain a foothold there before moving to another city.† (page 5, para 5 of the case study). Discuss Starbucks’expansion strategy. Do 8 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 6. Starbucks grew from 17 stores in the US in 1987 to 10,684 stores by 2007. Why was growth on such a large scale necessary for the company? Do 9 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 7. â€Å"The perception is that Starbucks is oversaturated in the US and the quality of the experience has deteriorated as they have grown.† (page 9, para 4 of the case study). In terms of growth of stores how can retailers know how much of a good thing is too much? What are the disadvantages of over-expansion? Do 10 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 8. Was Starbucks’ rapid expansion responsible for the dilution of the brand? If yes, how? In its expansion drive did Starbucks somewhere move awayShow MoreRelatedSurvey Questions On Starbucks Corporation1448 Words   |  6 PagesSmall Fair Trade: Starbucks Corporation Methods Survey Questions The survey questions mostly consisted of multiple choice questions, two open-ended questions, allowing written responses, and one qualitative response question. These questions were chosen to establish consumers differences and comparative perspective of Starbuck’s competitors, their daily usage of the social media platforms, the coffee shops visited frequently, and their opinions on consumers who frequent Starbucks. 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