Starbucks Questions - 1152 Words

Starbucks in US: Too Much Coffee Spilling All Over? Starbucks in US: Too Much Coffee Spilling All Over? Structured Assignment Reference No. RTS0132-2 This structured assignment was written by Shanul Jain under the direction of Muthukumar R, IBSCDC. Copyright  © 2009, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwise – without the permission of IBSCDC. Do No t Related Products Case Study Teaching Note Availability Reference No. RTS0132 RTS0132-1 Co ïÆ' ¼ ïÆ' ¼ Phone Fax 1 E-mail : 91(40) 23435310 - 11 : 91(40) 23430288 : info@ibscdc.org Distributed†¦show more content†¦Do 6 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 4. Based on the analysis in Q.No. 3, what are Starbucks’ brand equity drivers, i.e. what factors enabled the company to turn a commodity like coffee into a brand that commanded premium prices? Do 7 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? Starbucks: Growth and Brand Value Dilution 5. â€Å"Starbucks tried to be first in each market and gain a foothold there before moving to another city.† (page 5, para 5 of the case study). Discuss Starbucks’expansion strategy. Do 8 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 6. Starbucks grew from 17 stores in the US in 1987 to 10,684 stores by 2007. Why was growth on such a large scale necessary for the company? Do 9 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 7. â€Å"The perception is that Starbucks is oversaturated in the US and the quality of the experience has deteriorated as they have grown.† (page 9, para 4 of the case study). In terms of growth of stores how can retailers know how much of a good thing is too much? What are the disadvantages of over-expansion? Do 10 No t Co py Starbucks in US: Too Much Coffee Spilling All Over? 8. Was Starbucks’ rapid expansion responsible for the dilution of the brand? If yes, how? In its expansion drive did Starbucks somewhere move awayShow MoreRelatedSurvey Questions On Starbucks Corporation1448 Words   |  6 PagesSmall Fair Trade: Starbucks Corporation Methods Survey Questions The survey questions mostly consisted of multiple choice questions, two open-ended questions, allowing written responses, and one qualitative response question. These questions were chosen to establish consumers differences and comparative perspective of Starbuck’s competitors, their daily usage of the social media platforms, the coffee shops visited frequently, and their opinions on consumers who frequent Starbucks. The survey containsRead MoreTo Invest or Not Invest in Starbucks Corporation, That Is the Question1707 Words   |  7 Pagesreader whether or not investing in Starbucks Corporation will prove a lucrative endeavor. A company is a system of interconnected parts and therefore cannot be analyzed by a single component, but through an integrated approach. The report will analyze the company’s health through integrating both qualitative and quantitative factors in order to formulate a decision based on the multidimensional nature of a company. By analyzing the qualitative aspects of Starbucks, the reader can gain a better understandingRead Moreglobal1641 Words   |  7 Pagesï » ¿Case 2-3 Illycaffe (B): The Starbucks Threat Question 1 What are Starbucks CSAs and FSAs? How do these advantages explain the chain’s success in the United State? Starbucks is origin from USA. Country specific advantages (CSAs) for USA are cowboy style. 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Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better. In 1981, Howard Schultz, the chairman, president and chief executive officer of Starbucks, walked into a Starbucks store forRead MoreEssay on The Ethical Foundations of Starbucks and Humana1693 Words   |  7 PagesThe Ethical Foundations of Starbucks and Humana Executive Summary This paper examines the ethical foundations of two companies operating in very different markets. Starbucks’ is a chain of coffeehouses specializing in gourmet coffee lines. Starbucks is based on sound ethical principals permeated through the central core of its business operations. The result of several probes leads to a conclusion that Starbucks does business in a profitable and morally sound manner. 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